our business model is simple..

• amass a significant number of users through free downloads

• Then monetise the app through in app purchasing

How will we acquire user downloads?

After much research we have concluded that social media targeted marketing will be the most efficient way to promote the app.

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We will use facebook targeted marketing which will allow us to target the specific demographic we want as well as give them immediate and direct access to download the app onto their smart phones.

 

We will use brand ambassadors on sites like instagram and twitter who will advertise to a specific audience they already have direct interaction with.

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We will advertise  via students union as they have direct access to millions of individuals in our desired demographic, students make up a large percentage of the 18-30 demographic we are targeting.

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How will we monitise?

the main element of the app will always be free but with limitations, there will be a limited number of interactions on a daily basis then a restriction will be placed to limit the interactions, user will have to wait a number of hours until restriction are lifted, However to have unlimited restrictions the user can pay a small subscription fee through in-app purchases that will also grant access to exciting new features thus adding more value to the user experience overall.